Time to Prepare
It seems that warnings to “be prepared” are everywhere. Across the central U.S., residents are being warned to prepare for possible tornados. Although tornado season had been relatively quiet this year...
View ArticleBusiness Travel Tips
A half century ago, the average employee or manager at a company could go his or her entire life and never take a ‘business trip.’ Business travel was really just for top executives and traveling...
View ArticleTo Get Satisfied Customers, Start By Controlling Expectations
No matter the business or industry and no matter if they are referred to as clients or customers, the key to their satisfaction often starts long before the product or service being provided is...
View ArticleConfidentiality in the Workplace
A merger. A game-changing deal. A new product launch. A major policy shift. New cutting-edge technology. An acquisition. A change in leadership. In today’s world of big business and even...
View ArticleThe Power of a Winning Smile
It used to be that a salesperson or company employee could deal with a client for months or years by phone, mail and (most recently) by email and never know what they looked like or vice verse. The...
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In Search of The Best Marketing Channel
It’s been said that variety is the spice of life. Different strokes for different folks. To each his own. These expressions all communicate the fundamental truth that every individual has their...
View Article101 Questions to Ask When Considering Marketing Strategies
The best marketers know that, when it comes to marketing, variety is necessary in order to cut through the fog of competition and the vast noise of the marketplace and be able to reach each customer...
View ArticleFake Reviews – Part 1
The Spread of Astro-turfing It’s been said that people do business with people they know, like and trust. That is considered by many to be a basic truth of business. The key ingredient of that...
View ArticleFake Reviews – Part 2
The Effects of Astro-turfing and Carpet-Bombing With the advent of the Internet, word-of-mouth referrals, written recommendations and printed reviews have spread into the online world. All manner of...
View ArticleThe Marriage of PR and SEO
Thanks to Google’s Penguin and Panda algorithmic updates—two changes that have boosted the importance of editorial quality and referral sites, and have nixed the spammier forms of search engine...
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Choosing the Right Employee Performance Review Method… or Methods
Every so often, the business world rethinks its methods for evaluating employee performance. Old approaches are replaced with new ones. Then, in time, those are tossed aside for yet newer methods of...
View ArticleStorytelling = Marketing
According to the Merriam Webster dictionary, marketing is defined as “the activities that are involved in making people aware of a company’s products (or services) and making sure that the products (or...
View ArticleThe Power of Personal Involvement
As 2013 comes to an end and 2014 appears on the horizon, business leaders are thinking about how to take their company, division or department to the next level. Those leaders wanting to ‘kick it up a...
View ArticleFive Goals for Your Workplace in 2014
Part 1: Trustworthiness and Transparency Every business wants to find ways to be more efficient, effective and fiscally successful. With the start of 2014, the focus for most businesses is likely to...
View ArticleFive Goals for Your Workplace in 2014 – Part 2
Being More Ethical Companies looking to be more successful and improve their bottom lines in 2014 should focus on becoming more trustworthy, transparent, ethical, collaborative and mindful of its...
View ArticleFive Goals for Your Workplace in 2014
Part 3: Increase Collaboration It’s been said that two heads are better than one. This idiom makes the point about the value of teamwork. Teamwork is neither new nor original. It can even be seen...
View ArticleCustomer Service: Sweating the Small Stuff
Many businesses tend to spend much of their time and money acquiring new customers. In that process, they often overlook their best source of growth, which is not in attracting new customers but...
View ArticleSales 2014 – Part One
How the Information Age and Social Revolution are Reshaping Sales It used to be that most people – even well-educated professionals — knew very little about technical subjects outside their own area of...
View ArticleSales 2014 – Part 2
The Search for a Customer’s ‘Hot Button’ There are four basic elements that impact whether a sale will close. First, a salesperson must connect with the prospective client and be able to step into...
View ArticleHow Are SmartPhones Revolutionizing Business? – Part 1
Using SmartPhones to Solve Problems Chances are that a large portion of the people viewing and reading this eblast are doing so using a smartphone. Just how many? The global smartphone audience...
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